It’s official. Starting in January 2013, DiscoverText customers will be able to purchase monthly access to four vibrant Gnip-enabled Power Track data feeds. Building on current successes with Twitter, we are pleased to offer unprecedented federated Power Track access to WordPress, Disqus, and Tumblr as part of our social #bigdata offering. Keep an eye on the blog for the launch in early January.
We interviewed researchers at the University of Illinois Chicago in the Health Media Collaboratory about their use of DiscoverText and the Gnip-enabled Power Track for Twitter to study smoking behavior. The team, led by Dr. Sherry Emery, explains why it is important to train and use custom machine classifiers to sort the millions of tweets they are collecting from the full Twitter fire hose. The UIC team strongly argues for the combination of good tools and highly reliable data.
I am very excited to be undertaking a whole new line of research into political fear. Inspired by my work with Glen Szczypka and the Health Media Collaboratory, I had this proposal accepted for the October 30, 2012 Sentiment Analysis Symposium.
Title: Fear and Loathing on the Social Campaign Trail
Abstract: What are voters afraid of on the eve of the 2012 election? Fear is one of the most freely expressed forms of sentiment in social media. This “Voice of the Voter” presentation looks social data collected in the final week of October and speaks to the nature and salience of fear among the electorate. Bridging political and computational science, Dr. Shulman will present a frightening array of scenarios predicted in the Tweets and Facebook updates as the final phase of the campaign transpires.
Be afraid. Be very politically afraid. Then, please join millions of others already scared out of their wits and express yourself on social media about the approaching election. Results to be posted here October 30th, 2012.
The use of social media has grown exponentially over the last several years. In fact, most television programs and televised advertising have a social media component, designed to expand reach and engagement with the audience. To date, the tobacco control community has relied on traditional media—paid television, radio, billboard and print media advertising—to promote their messages. On March 19, 2012, the Centers for Disease Control and Prevention (CDC) launched Tips from Former Smokers. This campaign was the CDC’s largest anti-smoking campaign ever and its first national advertising effort. The campaign will last four months and consist of both traditional and social media. The Health Media Collaboratory at the University of Illinois at Chicago, directed by Sherry Emery, PhD, will measure and evaluate a key social media component of the campaign—its Twitter reach and impact. Using DiscoverText with GNIP’s PowerTrack provides full access to Twitter’s Firehose. This is in contrast to Twitter’s publicly available API stream, which provides only a 1% sample of tweets. Because the volume of tweets for health social media campaigns are relatively low, every tweet matters. Access to GNIP’s premium Twitter feed allows us to capture all tweets and metadata for the campaign. The use of DiscoverText to sift through tweets and code for content provides a useful tool for measuring online public engagement, audience sentiment, and campaign discourse. The Collaboratory will report on the overall reach and audience engagement of the campaign through an analysis of unique users reached, number of retweets, and mentions. This information will not only track the engagement of individual users but also measure the engagement of state tobacco control programs in the campaign. A sentiment analysis will be conducted on tweets to gauge the emotional valence of the campaign and individual television ads. Finally, using root keywords for quitting and smoking uptake, the numbers of Twitter users that express interest in quitting or prevention will be reported. For more information about this project, visit the UIC Health Media Collaboratory website or follow @GLENszczypka for updates. Research funded by the National Cancer Institute (Grant No. 1U01CA154254).
We asked folks signing up for the 2nd GNIP beta using DiscoverText why they were doing it. Here is a nice Wordle showing some of the common themes: We also asked for job titles. No surprise the professors lead the w ay. The sign up remains open. Jump in and let us know if you like our Enterprise solution for social media analytics.