Know what your customers are saying about you and your products.
Market research and VoC is a critical component of business strategy. DiscoverText streamlines the gathering of information about markets and customers. It helps you make more intelligent business decisions. Customers provide troves of feedback via social media about the products and the services they use. This information is in disparate sources such as forums, blogs, and social networks. You can extract and uniformly combine this information and perform detailed analyses using intelligent decision-making techniques, and remove duplicate information and perform complex near-duplicate detection to further minimize workload and ensure focused analyses.
DiscoverText Features for Market Research:
- Identify data from multiple sources
- Import plain text, Word, Excel, HTML, and PDF
- Emails from Exchange servers and Outlook files
- News feeds and comments
- X/Twitter content
- Blog and wiki content
- XML documents
- RSS feeds
- Instant messaging archives
- Microsoft SharePoint and IBM Lotus Notes
- Accounting databases
- Create powerful search and grouping capabilities
- Use buckets to create groups of documents based on your keywords
- Enhance the efficiency, reliability and validity of human judgments
- Increase coder accuracy
- Validate human decisions early-on in the process
- Store and archive projects on our servers
- Share projects and archives with colleagues to create large analysis teams
- Summary and detailed reporting options help you track your progress
Ready to start?
Book a meeting with the founder, or contact us.